NEWS & PEOPLE

DESIGN & DISPLAY

Real mums and dads rule

Brand managers are increasingly choosing ‘real mums’ and ‘real families’ over celebrities to be the face of their latest marketing campaign – but why? Iceland...

62% of Euro 2016 shoppers will be tempted inside by digital signage

62% of shoppers will be tempted to step inside a store by digital signage during major football tournaments such as Euro 2016, a survey...

Improving store layout to increase sales

If you own a store, it might surprise you to learn just how much the layout of your space can affect the way that...

TECHNOLOGY & SOFTWARE

Predictive marketing and machine learning: The next step for customer engagement

Predictions rarely come true. Take the CIA’s report on what 2015 would look like as...

The recommendations your customers really want

Guy Marson, co-founder of data science and intelligence marketing company Profusion, discusses how data sources...

Digital innovation applauded for transforming the way retailers deliver goods

Produced in partnership with Webloyalty, Retail Insider’s Digital Retail Innovations Report 2016 identifies the top...